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PREVIOUS:Selecting an Effective Advertising Format. Developers must carefully select the ideal combination of ad formats to optimize revenue without sacrificing user experience, as each has pros and cons of its own. Ad Mediation: Optimizing Ad Revenue. To maximize their ad revenue, developers can make use of ad mediation platforms. These platforms enable developers to incorporate various ad networks into their applications and choose the top-performing ads automatically by taking into account metrics like fill rate and eCPM (effective cost per mille).NEXT:Developers can make money while adding value for users and brands by smoothly incorporating branded content into the app's current features or events. Also, developers can use sponsored content as a means of providing users who interact with branded content with special incentives or promotions, thereby increasing user engagement. To effectively drive monetization while maintaining user engagement within mobile apps, carefully curating brand partnerships & taking user experience into account are prerequisites when partnering with brands for sponsored content. To sum up, mobile app developers who want to make money while giving their users something of value must grasp a variety of monetization techniques, including in-app purchases, ad revenue, reward programs, virtual goods, in-game currency, premium subscriptions, and sponsored content partnerships. Developers can successfully apply these tactics to increase engagement and monetization within their apps while preserving a great user experience by carefully taking into account user motivations, behaviors, and preferences.

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