The key performance indicators that reveal an app's potential for long-term revenue generation from each user are ARPU and LTV. Through user segmentation based on spending patterns or engagement lpc games apkevels, developers can optimize their monetization strategies to maximize ARPU and LTV while maintaining user value. Conversion rates calculate how well an app works to turn free users into subscribers or IAP buyers. Developers can enhance their pricing strategies or in-app messaging to improve conversion rates by analyzing conversion funnels and identifying points of friction or drop-off.