Merchants frequently modify their advertising tactics to conform to popular color schemes linked to particular seasons or occasions. For instance, fashion retailers' promotional sattakinjmaterials may be dominated by pastel colors in the spring, while autumnal campaigns might use warm oranges and browns. In addition to drawing customers' attention, this strategic alignment elicits feelings associated with the seasonal themes—coziness in the fall, or renewal in the spring—which in turn boosts engagement and sales. Trends in Color in Art.