Gaining knowledge about Industry Trends and Company Financials. Understanding how specific assets may be impacted by company financials & industry trends is another crucial component of us101 beting fundamental analysis in color trading. To evaluate the intrinsic value of an asset, traders should examine industry trends, revenue growth, and company earnings reports. Based on the larger market environment, this information can assist traders in making better informed decisions about when to enter or exit trades. Including Fundamental Analysis in Trading Decisions.