There have been changes in how various communities celebrate & view the tradition of festive brawling, but the essence of the custom is still the same. There are instances where contemporary retellings of Holly Rammy blur the distincnetent slotstion between traditional fighting and theatrical entertainment by fusing aspects of spectacle and performance art. Holly Rammy in the Age of Digital. How Holly Rammy is viewed & shared with a global audience has also changed as a result of the emergence of social media and digital technology. A sense of community and interconnectedness amongst fans of the custom is fostered by participants' ability to record and share their holiday brawls with people worldwide.