Storage can range from short-term memory, which lasts seconds to minutes, to long-term memory, which can last years or even a lifetime. Storage is the process of preserving this irummy cercalnformation over time. Accessing stored information when required is known as retrieval, and it can be impacted by a number of variables, including context and cues. How memory works is greatly influenced by the structure of the brain. For example, whereas the amygdala is involved in emotional memories, the hippocampus is crucial for creating new memories.